Vanity Fair

Reading, PA

The VF Corporation of Greensboro, NC has come a long way since its beginnings as a glove and mitten manufacturer in 1899.  Here is one of their early ads dating from 1923.  The following web site tells a bit of the early history and shows some labels used over the years.  Famous for lingerie, they sold this division to Fruit of the Loom in 2007.

Visit Vanity Fair Vintage
http://www.vintagefashionguild.org/component/option,com_alphacontent/section,6/cat,59/task,view/id,1098/Itemid,100/

 

 
Courtesy Peter Metzke

 

Mary Martin the Broadway Star in “My Heart Belongs to Daddy” sings to Applause in a Vanity Fair Slip

A Vanity Fair ad from Life Magazine 1954

Courtesy TJS-Labs